If you are like me, you already have a personal Facebook account where you are friends with family, friends, and school mates. But are you using Facebook to promote your business? I’m not suggesting hammering your friends with advertising, though it is a good idea to at least let them know about your business. You never know when they might run into someone who needs your products and services. Just don’t try to hard sell them.
Facebook Marketing through Facebook Ads
Facebook has set up a couple of ways for promoting your business. The first is their paid ads. The nice thing about their ad program is that you can target a very specific client profile by using their extensive demographics information. You could, for example, target single men between the ages of 18 and 24 living in Cleveland, Ohio who are interested in snowboarding. Facebook will then tell you the approximate membership that fits those factors and what the current bid rates are for those characteristics. You are able to bid for cost per click or cost per 1000 impressions.
You can set up your own Facebook ads by going to http://www.facebook.com/ads or by clicking on “Facebook Advertising” at the bottom of a page in Facebook.
Facebook Marketing using Facebook Fan Pages
Another method for marketing your business on Facebook is to create a fan page. These fan pages are free and can be created with many features that are available on regular webpages, or they can be a simple page with basic information and a link to your website. When you launch your fan page be sure to select “Share this page on my wall” and include a message telling your contacts about the page and your business. Ask them to click “Like” on your page. This helps spread the word because their friends will see that they liked a page and some of them may visit it and like it too, which means that their friends will see it and so on. If you have an interesting page, you could see quick growth in the number of visits. If you have a link to your website, some of these will follow the link to learn more.
Facebook’s Pages feature can be accessed by clicking “Create a page” at the bottom of the page when logged into Facebook, or you can go to http://www.facebook.com/pages and click on the “Create Page” button.
Facebook Marketing is just one of the forms of Social Media Marketing that we will be covering in this blog.